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Vice As If, founded by Genevia Sawyer and Sade Teyibo, is an upscale women's and men’s image and wardrobe consulting company offering an array of services. ‘Vice,’ which is synonymous to ‘weakness’ or ‘bad habit,’ describes the usual notion given to those who love to shop. 'As If' is synonymous to 'yeah right' and is often used to express disbelief. Its origin stems from the popular movie, "Clueless." However, Vice As If encourages you to embrace your fashionable vices. The Short Story: In 2009, two outgoing and passionate ladies with a longstanding love for fashion developed a fashion blog titled, “Vice…As If” after successfully completing internships in Milan, London and New York. The blog gave them an opportunity to express their love for fashion, art, music and food. Today, it has blossomed into Vice As If, LLC catering to people who are interested in enhancing their image and updating their wardrobe. |